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Well, people don't always buy on the first pitch on many products. I mean, have you ever bought a car after one visit to a dealer? Anyway, what did you feel are powerful reasons to build an email list, as social media for following etc.?
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We all love our money. We want to make sure we are spending it on the right thing.
An email list can be helpful, if they decide to subscribe to newsletter and updates, hopefully at some point some of them may turn up actually buying your products or services.
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It's for the obvious reasons of having more visibility. The more you reach out to more people is the more you're improving your business chances of getting more buyers.
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Well, you all, it all takes bravery. That's about it. You have to put your foot out there, but there is a chance you will lose, but you can do what you can to minimize the probability you will.