[Jason]

You would use the Adwords and/or BingAds thing to bid on keyphrases.  Well, who has tried this stuff?  What are some tips to succeed?  Who has simply considered Google and/or Bing advertising?

[Anurag M]

I have tried putting ads on Google once for a short amount of time. Wasn't happy with the outcome so discontinued it. It was for getting web services customer leads. Maybe I will have better luck in the future. I haven't tried Bing ads yet, however that might be a good option to look at as more and more people starts using edge and Microsoft products now a days I see.